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驰名商标本身所具有的巨大商业价值使其成为假冒、仿冒的侵害对象,建立对驰名商标的特殊保护是十分必要的。根据《Trips协议》和《巴黎公约》的规定,将对驰名商标的保护扩大到未注册的商标上,将注册的驰名商标的保护范围扩大到非类似商品或服务上;确立驰名商标反淡化保护制度。本文指出对于驰名商标的认定方式、认定标准、保护范围及措施等问题进行探讨,对于完善驰名商标的保护制度,维护公平的竞争环境,保护商标权人和消费者的权益具有重要的现实意义。
Well-known trademark itself has great commercial value to make it a target of counterfeiting, counterfeiting, the establishment of special protection of well-known trademarks is very necessary. According to “Trips Agreement” and “Paris Convention”, the protection of well-known trademarks will be extended to unregistered trademarks, the protection of well-known trademarks registered extended to non-similar goods or services; established well-known trademark anti-dilutive protection system. This paper points out that it is of great practical significance to improve the well-known trademark protection system, maintain a fair competitive environment, and protect the rights and interests of trademark owners and consumers, on the ways of identifying well-known trademarks, the standards for their recognition, the scope of protection and measures.