随着互联网和数字化技术的进步,人们越来越倾向于新媒体的使用。手机、网络这些新兴媒体的飞速发展给纸媒等传统媒体带来了剧烈的冲击,传统媒体的地位在慢慢地减弱。本文试从新媒体环境下纸媒的现状和困境着手,通过分析纸媒陷入困境的原因,对新媒体环境下如何发挥纸媒的优势提出自己的看法。 With the progress of Internet and digital technology, people are more and more inclined to use new media. The rapid development of new media such as mobile phones and the Internet has brought a drastic impact on the traditional media like paper media, and the traditional media has gradually weakened. This paper attempts to start from the current situation and difficulties of paper media in the new media environment. By analyzing the reasons why paper media is in trouble, this article puts forward my own views on how to play the advantages of paper media in the new media environment.