北方的男孩打架用头,南方的男孩打架用拳头北方的男孩打架用头,因为他们喝着牛奶长大。南方的男孩打架用拳头,因为他们喝着人奶长大。真相是否如此,另当别论,但寥寥几句话已经把两地男孩的特质勾勒出来;我认为,它就是形象广告的创作基础;如果进一步结构牛奶、人奶对人体的不同功效,这就是产品功能广告的范畴。在我看来,形象广告就是在市场与目标受众中勾勒一个圈,而功能广告则是细细描绘,一个租线条,一个细线条,但核心骨架是一致的。 The boys in the north fight with their heads, and the boys in the south fight with the fist boys in the north fights head-on as they drink milk and grow up. Southern boys fight with fists as they grow up drinking human milk. Whether the truth is the case or not is another matter, but only a few words have outlined the traits of the boys in both places. I think it is the basis for the creation of image ads. If we further structure the different effects of milk and human milk on the human body, this is the product Functional advertising category. In my opinion, image advertising is to draw a circle in the market and the target audience, while the function advertisement is a detailed description, a rent line, a thin line, but the core framework is the same.