比尔·麦克高文是美国专业口才调教师,他在《精准表达》一书中总结了对提高表达精准度非常精到实用的七条原则。夫君,今天就说说第一条:头条原则。他说开场要简洁有力、制造惊奇、引人注意。换成我的话就是要听众对你一听钟情。 Bill McGowan, a professor of professional eloquence in the United States, summarized seven principles that were very useful and practical for improving the accuracy of expression in his book “Accurate Expression.” Husband, today to talk about the first: the principle of headline. He said the opening should be concise and powerful, create surprises and attract people’s attention. To change my words is to listen to the audience a love you.