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本文以青海海西广播电视台为例,就县级广电媒体应对新媒体的现状进行研究,探讨安多藏族地区县级台立足本土节目优势,通过创建本地特色传播平台,开辟新旧媒体“二合一”的节目播送渠道、构建“安多语”联播的新模式,为进一步适应时代要求,促进新旧媒体融合发展。
This paper takes Qinghai Haixi Radio and Television Station as an example to study the current situation of county-level radio and television media in coping with new media, discussing the advantage of county-level platform-based local programs in the Anduo Tibetan region, opening up new and old media through the creation of local special communication platform A “new channel for program delivery and a new model for the” Amdo "simulcasting. In order to further meet the requirements of the times and promote the integration of new and old media,