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随着我国社会经济体制从计划经济向市场经济转型,中小企业在逐渐壮大发展,现在中小型企业已经成为国民经济发展中的重要力量,但在发展的过程中也面临这许多困难。社会主义经济体制的转变在为中小企业带来极大发展空间的同时也使得中小企业面临挑战。为了应对严峻的发展形势保持发展优势中小企业应该在开拓市场时充分发挥自身优势,紧紧抓住市场的契机同时要保持冷静的态度面对市场的威胁,认真分析市场特点有针对性的进行市场营销组合策略的研究,使得自身在重重竞争中处于不败之地。
As our country’s social and economic system has been transformed from a planned economy to a market economy, small and medium-sized enterprises are gradually expanding. Now that small and medium-sized enterprises have become an important force in the development of the national economy, they also face many difficulties in their development. The transformation of the socialist economic system has given SMEs a great deal of room for development as well as challenges for SMEs. In order to cope with the harsh development situation to maintain the development of advantages SMEs should give full play to their own advantages in market development, seize the opportunity to the market while maintaining a calm attitude in the face of the threat of the market, carefully analyze the market characteristics targeted market The research of marketing combination strategy makes itself invincible in the heavy competition.