手机报作为手机出版的一种新形式,发展速度迅猛。自2004年7月《中国妇女报》手机报面世,在短短3年多的时间内,全国已有30多家报业集团和报社推出了手机报业务,手机报300余种。随着移动通信技术的高速发展、3G时代的到来,同时由于2008年金融危机的蔓延,国内外报业成本压力逐渐加大,这让报业不得不考虑降低成本来应对当前形势。面对这一局势,数 Mobile newspaper as a new form of mobile publishing, the rapid development. Since July 2004, the “China Women’s Daily” mobile phone newspaper has been available in more than three years. More than 30 newspaper groups and newspapers nationwide have launched the mobile newspaper business with more than 300 mobile newspapers. With the rapid development of mobile communication technology and the advent of the 3G era, as the financial crisis in 2008 spread, the pressure on the cost of newspaper industry both at home and abroad has gradually increased. This has forced the newspaper industry to reduce costs and cope with the current situation. In the face of this situation, several