服务营销是市场经济发展到一定阶段的产物。服务营销是一种营销理念。消费者购买产品仅仅意味着销售工作的开始。企业不仅要关心产品的销售,更要注重消费者在享受企业通过产品所提供的服务的全过程的感受。在服务营销提供的过程中,通过服务和服务质量的提高来提高顾客满意度和建立顾客忠诚。 Service marketing is the product of the market economy to a certain stage. Service marketing is a marketing concept. Consumers buying a product just means the beginning of a sales job. Enterprises should not only care about product sales, but also pay attention to consumers in the enjoyment of the products through the service provided by the whole process of experience. In the process of service marketing, customer satisfaction and customer loyalty are enhanced through the improvement of service and service quality.