为使受众研究更好地服务于节目竞争,建立预测和评价相结合的科学的收视率调查体系势在必行。一、目前国内收视率评价体系的不足目前国内的收视率调查数据实际上是一种节目播出后的评价指标,这种评价指标最符合电视作为大众传媒的特点,最接近电视传播的目标指向,因而应该是电视节目评价体系中最重要的指标。在当前日趋激烈的荧屏竞争条件下,建立客观、公正、准确的收视率评价体系,进而取得科学、准确的收视率调查 In order to make the audience research serve the competition of the program better, it is imperative to set up a scientific system of the audience rating which is a combination of prediction and evaluation. First, the current lack of domestic ratings rating system At present, the domestic ratings survey data is actually a program after the broadcast evaluation index, the evaluation index most in line with the characteristics of television as a mass media, the closest target of television broadcasting , So it should be the most important indicator in the TV program evaluation system. In the current increasingly fierce competition screen conditions, the establishment of an objective, fair and accurate ratings rating system, and then obtain a scientific and accurate ratings survey