上海伊登日用化学品公司是青浦县蒸淀乡的一家乡办厂,现拥有固定资产286万元,126名职工,主要生产化妆品。6年前创办时只有240平方米的厂房,20名职工,为大工业生产简单的香粉原料,后来逐步生产低档的化妆品,产利虽年年增幅达40～50％,但产品、经营主动权始终掌握在人家手里,企业进一步发展潜伏着隐患。面对日益开放的经济形势,上海伊登日用化学品公司从1991年下半年开始意识到市场的重要性,并逐步摸索出企业进入市场的“定位、定向、定量”的原则。 Shanghai Eden Daily Chemicals Co., Ltd. is a township factory located in the township of Qingdian County in Qingpu County. It now has 2.86 million yuan in fixed assets and 126 employees, mainly producing cosmetics. When it was founded six years ago, it had only 240 square meters of workshops and 20 employees. It produced simple powdered raw materials for large industries, and gradually produced low-grade cosmetics. Although the annual profits increased by 40 to 50%, the products and management activities were active. Right has always been in the hands of others and there are hidden dangers in the further development of the company. In the face of an increasingly open economic situation, Shanghai Eden Chemicals Corporation began to realize the importance of the market in the second half of 1991 and gradually explored the principle of “positioning, orientation, and quantification” of companies entering the market.