对国有企业宣传工作来说,当前正身处两大重要变革之中,一是内在体制改革,二是外在新媒体、新技术带来的传播环境剧变。在变革中,由于面临很大的不确定性,总会在实践中浮现出诸多的困难和问题。我国大型能源央企,无论是石油行业的中石油、中石化、中海油,还是煤炭电力行业的国家电网、南方电网、五大发电集团、中核、中广核、神华、中煤等,其资产规模相对其他央企更加庞大,在国内市场垄断程度更高。也 For the propaganda work of state-owned enterprises, it is currently undergoing two major reforms, one is internal structural reform and the other is the drastic change in the communication environment brought by external new media and new technologies. In the course of reform, many difficulties and problems have emerged in practice due to the great uncertainty they face. China’s large central energy enterprises, both the oil industry, CNPC, CNOOC, or the coal power industry, the State Grid, China Southern Power Grid, the Fifth Power Generation Group, China Nuclear, China Guangdong Nuclear Power, Shenhua, China Coal, its asset size is larger than other central enterprises, In the domestic market a higher degree of monopoly. and also