中国历来有“自行车王国”之称。在众多交通工具中,自行车以其方便、经济的特点一直受到百姓的青睐。就拿湘潭这样一个几十万人口的中等城市来说,1996年的自行车销售量就达到近万辆。广阔的销售必然要引起激烈的市场竞争。在湘潭,除了各大商场商厦兼营销售外,单专营自行车的商家就有10数家之多。值得一提的是,无论兼营的还是专营的,其年销量都在逐年下降,而有一家叫“万里”的自行车销售中心,却从中脱颖而出,近两年来,其销售量 China has always called “bicycle kingdom.” Among many means of transport, bicycles have always been favored by the people for their convenience and economy. Take a medium-sized city such as Xiangtan, which has a population of hundreds of thousands, the sales of bicycles in 1996 reached nearly 10,000. Broad sales will inevitably lead to fierce market competition. In Xiangtan, in addition to major shopping malls and commercial sales, the single franchise businesses have as many as 10 bicycles. It is worth mentioning that, whether 兼营 or franchise, its annual sales are declining every year, while there is a bicycle called “Miles” sales center, but come to the fore, the past two years, its sales