随着酒店之间竞争的加剧,酒店之间的竞争转向企业文化的竞争,除了在硬件设施上改进和引进国外先进的技术,越来越多的酒店开始重视酒店的服务文化建设。本文分析了经济型酒店的问题:缺乏培育酒店服务文化的管理意识;缺乏员工培养的长远利益考虑意识;缺乏个性化的服务文化建设。并针对这些问题提出相应对策:建设优良的企业文化;建立员工对酒店的归属感;提供个性化服务;以期促进经济型酒店服务文化的构建,进而促进其的发展。 As competition between hotels intensifies, the competition among hotels turns to the competition of corporate culture. In addition to improving and introducing advanced foreign technologies in hardware facilities, more and more hotels begin to attach importance to the service culture of hotels. This article analyzes the problems of economy hotels: lack of awareness of management of cultivating hotel service culture; lack of long-term interest awareness of staff training; lack of personalized service culture. In order to promote the development of economy hotel service culture, this paper proposes corresponding countermeasures to these problems: building a good corporate culture; building employee’s sense of belonging to the hotel; providing personalized service;