随着微博、微信等新媒体信息传播的日渐畅行,接触并使用新媒体的员工在知识获取、兴趣爱好和价值观上也都呈现出多元化的特征。企业思想政治工作者要因势而谋,应势而动、顺势而为,加强对新媒体研究和应用,充分发挥思想政治凝聚力量、鼓舞人心的积极作用,为实现企业持续、健康发展提供有力的精神动力和舆论支撑。 As new media such as Weibo and WeChat spread more and more of their information, employees accessing and using new media also showed diversified characteristics in terms of knowledge acquisition, hobbies and values. The ideological and political workers in enterprises should try their best to make the best use of the situation and make the best use of the situation. They should strengthen their research and application of new media, bring the ideological and political cohesion into full play and inspire people’s active role in order to provide powerful and sustainable development for the enterprise Spiritual power and public opinion support.