去年空调机市场的硝烟还依稀可嗅,今年是否会烽烟再起?’98空调卖什么?这是人们所关注的。 卖点还是那些卖点 一种产品能在市场上畅销,它一定有个很好的卖点且被厂商抓住了。空调机也不例外。大致说来,空调机的卖点有五:一是天气,二是品牌,三是营销策略,四是消费心理,五 Last year, the smoke in the air conditioner market was still vaguely smelling. Will this year make a comeback? What is the 98 air-conditioner to sell? This is what people are concerned about. Selling points or those selling points A product can sell well in the market, it must have a good selling point and be seized by the manufacturers. Air conditioners are no exception. Roughly speaking, there are five selling points for air conditioners: the weather, the brand, the marketing strategy and the consumer psychology.