汽车市场面对洋品牌的大举″入侵″而竞争激烈,我国汽车企业必须在产品差异化、新产品开发、服务创新、成本领先、营销战略等方面加大投入力度。只有实施品牌战略、顾客价值链战略、体验营销战略、″走出去″协同竞争战略及综合营销战略,才能立于不败之地。 Faced with the huge “invasion” of foreign brands in the automotive market, which is highly competitive, China’s automobile enterprises must make greater efforts in product differentiation, new product development, service innovation, cost leadership and marketing strategy. Only the implementation of brand strategy, customer value chain strategy, experiential marketing strategy, “going out” collaborative competitive strategy and integrated marketing strategy, can be invincible.