“消费英雄”乃是当前中国大众传媒消费主义宣传方面的重要符号之一。具体说,它乃指当前中国大众传媒着意传播的那种消费上的超常者、突出者。作为一种英雄类型,它是怎么产生的呢?对于相关原型,传媒又是怎样从英雄的维度给予形塑的?同时,在批判的视野,它又会为社会带来怎样的后果?以下我们将围绕这些问题对其展开解读。1 产生 “Consumer Heroes” is one of the important symbols in the current propaganda of the mass media in China. Specifically speaking, it refers to the kind of consumer extraordinary persons and prominent persons that the mass media in China intends to disseminate. As a heroic genre, how did it come about? How did the media shape the heroic dimension of the relevant prototypes? And at the same time, in the critical field of vision, what kind of consequences would it bring to the society? It will be interpreted around these issues. 1 produce