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G20杭州峰会期间,一款水墨画般大气、优美、有意蕴的H5新闻作品《习近平:我在西湖之畔欢迎各位》刷爆了微信朋友圈。从“一带一路”到全球互联互通,从中国的“国家创新战略”到G20创新增长蓝图,古音缭绕中,画面徐徐展开,一下子拉近了“高冷”的国际会议与普通用户之间的距离。这款制作精良、意蕴深远的新媒体作品,出自人民日报“中央厨房”之手。其策划、制作、传播的全过程,无不反映出这家老牌传统媒体在互联
During the G20 Hangzhou Summit, an ink painting of the atmosphere, beautiful, intentionally impressed H5 news work “Xi Jinping: I welcome you by the West Lake,” weighed on the WeChat circle of friends. From the “Belt and Road” to global interoperability, from the “National Innovation Strategy” in China to the blueprint for innovation and growth of the G20, the image is slowly expanding and the international conference of “High Coldness” Distance to the average user. This well-made, far-reaching new media work, from the People’s Daily “central kitchen ” hand. The planning, production, dissemination of the entire process, all reflect the veteran of traditional media in the Internet