人们在寻求尽可能简单的购物途径。根据美国棉花公司的调查,美国人现在习惯每天花费近两小时在各类社交网站上浏览,例如Facebook、Instagram、Twitter。因此,品牌商和零售商开始计划借助社交平台植入购买功能。美国数字营销机构Customer Magnetism副总裁Jeremy Sherman谈到:“随着社交网络逐渐融入人们的日常生活,它对网络营销的影响是巨大的。人们在寻求尽可能简单的购物途径,目前,Facebook上已有个人信息, People are looking for the easiest way to shop. According to a study by Cotton Incorporated in the United States, Americans are now accustomed to spending nearly two hours a day browsing social websites, such as Facebook, Instagram and Twitter. As a result, brands and retailers are beginning to plan their purchases with social platforms. Jeremy Sherman, vice president of US-based digital marketing agency Customer Magnetism, said: ”Social networking has a huge impact on online marketing as it gets more integrated into people’s everyday lives. People are looking for the easiest way to shop, Already have personal information,