广告业作为信息服务业的重要组成部分,人们对它的关注更多的是集中在它的软件部分,即广告创意、策划、资讯提供等。而对它的硬件,如承载媒体、器物、工具等却往往不加深究,任其随意发展。其实好的创意、策划是无法脱离承载物来得以表现的。市场经济被人称为“谋略经济”,要想在激烈的市场竞争中不败,就要出奇制胜,大家争着去做的事情并不一定赚钱。相反别人不愿意做、又不屑一顾 As an important component of the information service industry, the advertising industry focuses more on its software components, namely advertising creativity, planning, and information provision. And its hardware, such as carrying media, artifacts, tools, etc., is often not studied, allowing it to develop at will. In fact, good ideas and planning cannot be represented without bearing. The market economy is known as the “strategic economy.” If you want to be undefeated in the fierce market competition, you must surprise and win. What you are striving to do is not necessarily profitable. On the contrary, others are unwilling to do it and ignore it.