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在马可波罗陶瓷经销商大会上,作为拉开马可波罗品牌升级序幕的《马可波罗文化陶瓷》5分钟形象片上映,现场掌声雷动,这是麦智传扬为马可波罗瓷砖成功打造的品牌定位——文化陶瓷。这是一个多流派、多方法、多手段的社会,在这样一个数字技术不断发展的时代,广东麦智传扬广告传播公司以“常道”做着精准、科学、系统的品牌规划,以“非常道”出奇制胜。麦智传扬董事长方棱在接受《中国广告》杂志记者采访时表示,“这几年网络的大数据和电商对广告的影响很大,我从老牌的做品牌做定位的角度来讲,感受是很深刻的。比如招人,过去广告人是很荣光的职业,现在招聘时会碰到很多问题,广
In the Marco Polo ceramic dealer conference, as the opening of the Marco Polo brand upgrade ”Marco Polo cultural ceramics,“ 5-minute film release, live thunderous applause, which is Mak’s preaching for Marco Polo tiles to create a successful brand positioning - culture and ceramics. This is a multi-genre, multi-method, multi-means society. In such an era of continuous development of digital technologies, Guangdong Mak Chi Chuan Advertising Co., Ltd. is doing a precise, scientific and systematic brand planning with ”Very Road “ surprisingly winning. In the interview with ”China Advertising“ magazine, Fang Chi said: ”In recent years, the big data and e-commerce of the internet have a great influence on advertising. From the angle of the established brand as a brand, , The feeling is very deep.For example, recruit people, in the past advertising is a very prosperous career, now hiring will encounter many problems, wide