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在竞争激烈的市场中,小企业必须保持灵敏快捷的特点,运用游击战术和行业巨头们周旋,才有可能获取足够的生存与发展空间从中国到古巴,再到越南,历史事实证明了游击战的威力。在商业中,游击队也能拥有很多战术优势,使小企业在巨头林立的市场中生存发展。其实,大多数企业都应该发动游击战。一般来说,在每100家企业中,只有1家(某一领域的市场领导者)应该打防御战,2家(市场中排名第2、第3的企业)打进攻战,3家(比第2、第3的企业再小一些的两三家企业)进行侧翼战,剩下的94家都应打游击战。小企业只要不试图模仿行业巨头,它们也能非常
In a highly competitive market, small businesses must maintain their agility and quickness. Only by using guerrilla tactics and industry giants can they have sufficient room for survival and development. From China to Cuba to Vietnam, history has proven that guerrilla warfare power. In commerce, the guerrillas also have many tactical advantages that enable small businesses to survive and thrive in the giant market. In fact, most companies should launch guerrilla warfare. In general, out of every 100 firms, only one (market leader in a particular field) should fight defensive battles, two (No. 2 and No. 3 in the market) Second, third, and then a smaller number of two or three companies) for lateral combat, the remaining 94 should be guerrilla warfare. As long as small businesses do not try to imitate industry giants, they too can