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随着广告需求不断提升,我国对广告设计专业人才的需求不断增加。人们在生活中的精神需求以及物质需求不断提升,由此推动各行各业的发展,不同行业间的竞争逐渐加剧,广告作为一种提升自身竞争力的有效手段被广泛应用于各产品的推销中。广告符号是提升广告效益的重要组成部分,科学合理的广告符号能够提升广告视觉传达效果,体现广告效益。本文就广告符号设计与视觉传达进行探究。
With the continuous improvement of advertising demand, the demand for advertising design professionals in our country is constantly increasing. People’s spiritual needs in life and material needs continue to rise, thus promoting the development of all walks of life, competition between different industries gradually increased, advertising as an effective means to enhance their competitiveness is widely used in the promotion of various products . Advertising symbols are an important part of enhancing the advertising effectiveness. Scientific and reasonable advertising symbols can enhance the visual communication effect of advertising and reflect the advertising effectiveness. This article explores the design of advertising symbols and visual communication.