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浙江广厦建设集团从1998年起利用自身在资金、技术、人才和管理机制等方面的优势开始在全国范围内实施购并扩张战略,至今已先后成功购并重庆一建、中地建设、杭州建工、北京二建等几家原国有建筑企业,一方面使这些企业摆脱了原有的桎梏,获得了前所未有的发展,另一方面也迅速壮大了广厦建设的综合实力,树起了广厦品牌的崭新形象。至今年底,购并企业的产值已接近集团建设业总产值的一半,成为企业产值和利润增长的主要来源。 战略购并是企业旨在巩固自身市场份额、行业地位和把握资源要素的一系列购并组合行为,是对整
Since its establishment in 1998, Zhejiang Guangsha Construction Group has started to implement the strategy of mergers and acquisitions nationwide with its advantages in capital, technology, personnel and management mechanism. So far, it has successfully acquired Chongqing No.1 Construction, Zhongdian Construction and Hangzhou Construction , Beijing Second Construction and several other state-owned construction enterprises, on the one hand these companies get rid of the shackles of the original, has been an unprecedented development, on the other hand also rapidly expanded the comprehensive strength of Guangsha construction, erected a mansions brand The new image. By the end of this year, the output value of the merged enterprises has been close to half of the total output value of the construction industry of the Group and has become the main source of the enterprise's output value and profit growth. Strategic mergers and acquisitions are a series of mergers and acquisitions that a company aims to consolidate its market share, industry position and resource elements,