互联网技术的发展和新媒体时代的来临,使传媒行业发生了翻天覆地的变革。传统意义上的媒体被解构并开始走向多媒体、多终端、多用户、多需求的时代。在这样的大背景下,传统的主流媒体如何积极转型实现融合,寻求突破,应对挑战,成为业界关注的热点话题。2016年12月9日,由中国网络视听大会组委会主办、中国传媒大学新闻传播学部协办的“第四届中国 The development of Internet technology and the advent of new media era have revolutionized the media industry. The media in the traditional sense is deconstructed and has begun to move toward multimedia, multi-terminal, multi-user, and multi-demand era. In such a background, how to transform the traditional mainstream media to achieve convergence, seek breakthroughs and meet challenges has become a hot topic of concern to the industry. December 9, 2016, organized by China Internet Audio-Visual Conference organized by the Department of Journalism and Communication, Communication University of China, ”the Fourth China