随着我国经济改革和对外开放的进一步深化,外国商品潮水般涌进国门,与国货争夺市场,而国货也亟须走出国门,面向世界。在这种情况下,要求国货创立名牌也就越来越迫切。然而,名牌的创立绝非一朝一夕的事,也绝非靠评奖或提高价格来实现的,真正的名牌需要消费者的广泛认可来实现。这里,法国名牌创立的经验为我们提供了有益的启示。 以不断拓新的信条 法国目前的名牌公司几乎全部有一个漫长的发展过程,其产品也都经历过反复的市场检验,不断更新。象法国的时装业起步于19世纪中期,至今已有 With the deepening of China’s economic reform and opening up to the outside world, foreign products are pouring into the country by the floodgates and competing for markets with domestic products, and domestic products are also urgently required to go abroad and face the world. Under such circumstances, it is more and more urgent to request that domestic and foreign goods establish brand names. However, the creation of brand names is by no means a matter of overnight, and it is by no means achieved by rewards or price increases. The real name brand needs to be widely recognized by consumers. Here, the French brand-name experience provides us with useful inspiration. To continue to develop new creed France’s current brand-name companies almost all have a long process of development, its products have also experienced repeated market tests, constantly updated. Like France’s fashion industry started in the mid-19th century, so far