“消费者即‘上帝’”的观点,被越来越多的企业尤其是轻工企业和商业企业所接受。那么企业如何创造消费或“上帝”呢?结合中外企业的一些事例,现归纳以下几种思路供读者参阅。 1.开天下之先即企业把埋藏在消费者心中需求掏出来,发现一个具有广阔前景、而又未被人开发的市场空白点,大胆地填补它。日本一家专门从事妇女用品的公司,别出心裁地组织1000多名不同身份的妇女座谈,询问女性还有什么超现实的 The concept of “consumers are the ’God’s” has been accepted by more and more companies, especially light industry and commercial enterprises. Then how do companies create consumption or “God”? With some examples of Chinese and foreign companies, the following ideas are summarized for readers to read. 1. Before the beginning of the world, enterprises put their needs buried in the minds of consumers and found a market gap with broad prospects that has not been exploited by people and boldly fill it. A company specializing in women’s products in Japan organized ingenuity to organize more than 1,000 women of different identities and asked them what surreal