播音主持过程中的“创作视象”是一种心理层面的东西。是需要伴随他的语言内容在播讲者的脑海里产生的像“过电影”一样的视觉形象。因此,播讲者要运用感觉、意识、想象、情感等心理手段,对发声的生理机能进行调节和控制,从而准确、形象、生动的表达出自己想要表达的内容、情绪、情感、态度等,给受众带来身临其境般的感受。 Broadcasting chair in the process of “creative vision ” is a psychological thing. It is the visual image that needs to be produced in the speaker’s mind with his language content. Therefore, the presenters should use psychological means such as sensation, consciousness, imagination and emotion to adjust and control the physiological functions of vocalization so as to accurately, vividly express the content, emotion, emotion and attitude they want to express, To bring the audience immersive feel.