“产品还有文化?岂不怪哉。”实际上,产品不但有文化,而且文化能使产品升值,身价倍增。所谓“产品文化升值”,主要是指增加设计的投入,增加产品的文化含量,突出产品的文化特征,从而使产品升值。产品的文化,体现在产品上,是产品的造型、款式、包装、商标、广告 “There is culture in the product? You don’t blame it.” In fact, the product not only has culture, but also culture can make the product appreciate, and its worth is doubled. The so-called “revaluation of product culture” mainly refers to increasing the investment in design, increasing the cultural content of products, and highlighting the cultural characteristics of products, so as to make the products appreciate. The culture of the product is reflected in the product’s shape, style, packaging, trademark, advertisement