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随着微媒体、微传播的迅速崛起,很多新闻媒体和官方机构都开通了微博,通过微传播来宣传、发声、互动,以提高传播速度和效率,扩大影响。科技期刊应如何利用微博这一新的传播方式提升自身影响力与话语权?文章通过分析四大国际权威医学期刊The BMJ、The Lancet、NEJM和JAMA的官方Twitter,为中国科技期刊在新传媒应用上提供借鉴与启示。
With the rapid rise of micro-media and micro-dissemination, many news media and official agencies have launched micro-blogs to promote, voice and interact with each other through micro-dissemination so as to increase the speed and efficiency of communications and expand their influence. How to use the new mode of transmission of microblogging to enhance its influence and voice? How to use the new mode of transmission of microblogging to enhance its influence and voice? By analyzing the official Twitter of the four authoritative international medical journals, BMJ, The Lancet, NEJM and JAMA, Application to provide reference and inspiration.