在中国白酒品牌中,“浏阳河”成名的时间不长却是老百姓耳熟能详的。依托五粮液酒厂优质的酿造母体,借助文化营销攻势的推波助澜,浏阳河从一出生就风华正茂,缔造了中国酒业的一个又一个神话。在与浏阳河酒业有限公司总经理殷慧的交谈中,我们逐渐走进了浏阳河酒业发展的辉煌历程。 In the Chinese liquor brands, the “Liuyang River” became famous for a short time but it was familiar to the people. Relying on the high-quality brewing mother of Wuliangye Distillery, with the help of cultural marketing offensives, Liuyang River has been flourishing from birth to birth, creating a myth of Chinese liquor industry. In conversation with Liu Hui, the general manager of Liuyang River Wine Co., Ltd., we gradually entered the glorious history of Liuyang River wine industry development.