置身于高度审美、富有创造性以及豪华的零售环境中,通过触摸、感官甚至有时是嗅觉与商品之间互动,这种奢华购物的体验也只有逛店才会有。零售店在整个豪华购物体验中起到了非常重要的作用,同时也是成功零售方式的重要元素之一。零售氛围常常与情绪、感觉、印象、环境、性格和气氛等词汇有关。 In a highly aesthetic, creative and luxurious retail environment, this luxury shopping experience is only available through the touch, the senses and sometimes the interaction between smell and merchandise. Retail stores play an important role in the entire luxury shopping experience and are also an important element of a successful retail approach. The retail atmosphere is often associated with terms such as emotions, feelings, impressions, the environment, personality and atmosphere.