面对国外资本的涌入,中国影视业应该如何应对是一个新问题,同时这也给中国影视业管理提出了新挑战。作者认为在产业化条件下,政府对中国影视市场的管理应以“弱控制”为取向,主张“有所为”和“有所不为”,切实提高国家“软实力”;对此,作者还提出了若干积极的建议。 In the face of the influx of foreign capital, how to deal with the Chinese film and television industry is a new issue, which also brings new challenges to the management of the Chinese film and television industry. According to the author’s opinion, under the conditions of industrialization, the government should take the “weak control” as its orientation and advocate “doing something” and “not doing something” to effectively improve the country’s “soft power.” In this regard, A number of positive suggestions have also been made.