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企业要提升自身的综合竞争力,新产品与新服务的开发已经成为一项重要内容,只要抢得了新产品、新服务开发领域的先机,就可以确定企业的竞争优势,从而在激烈的市场环境中占据一席之地,因此对于中型基础化工企业而言,新产品的开发与管理有着重要的现实意义,本文就针对该问题展开讨论。
Enterprises to enhance their overall competitiveness, the development of new products and services has become an important content, as long as the grab of new products, new services development opportunities, you can determine the competitive advantage of enterprises in the fierce market Environment for a place, so for the medium-sized basic chemical companies, the development and management of new products has an important practical significance, this article addresses this issue.