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标志作为商业设计的最主要组成部分,在企业形象传递的过程中,是应用最广泛、出现频率最高、同时也是最关键的元素。好的标志是企业形象、品牌形象的最佳代言人。企业强大的整体实力,完善的管理机制,优质的产品和服务,都被涵盖于标志中。优秀的标志设计不断的对人们的视觉的反复刺激和反复刻画,最终被大众所接受和认可。因此,具有长远眼光的企业,对企业标志的设计十分重视。在企业建立初期,好的标志设计无疑是今后企业无形资产积累的重要部分,如果没有能够客观反映企业精神、产品特点、造型科学优美的标志,等企业发展起来后在作变化调整,将对企业造成不必要的浪费和损失。
As the most important part of commercial design, the logo is the most widely used, the most frequently occurring and the most crucial element in the transmission of corporate image. A good sign is the best representative of the corporate image and brand image. Strong corporate overall strength, improve the management mechanism, quality products and services, are covered in the logo. Excellent logo design constantly on people’s visual repeated stimulation and repeated portrayal, and ultimately accepted by the public and recognized. Therefore, enterprises with long-term vision attach great importance to the design of corporate logos. In the early days of the establishment of enterprises, a good logo design is undoubtedly an important part of the accumulation of intangible assets in the future. If there is no sign that can objectively reflect the spirit of enterprise, product features and beautiful and scientifically shaped design, the enterprises will make changes and adjustments to the enterprises after their development. Caused unnecessary waste and loss.