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“超级女声”进入日化业,不仅是一则行业新闻,也是一桩娱乐事件,但此前天娱传媒却从未对外透露过相关信息。从2004年5月并始,“超级女声”便将许多观众牢牢锁定在电视机前,乐此不疲。有关数据显示,仅2005年5月6日这天,全国便有30%,大约2.1亿的电视观众在同时收看这个比赛。从营销的角度看,“超级女声”的运作将娱乐营销、体验营销、平民营销达到了炉火纯青的地步,参与性、多样性、亲民性……该有的元素都有了。在商言商,选秀活动既然能带来超强的人气,也必
“Super Girl ” into the daily chemical industry, not only is an industry news, but also an entertainment event, but before days entertainment media has never disclosed the relevant information. From May 2004 onwards, “Super Girl ” will be many of the audience firmly locked in front of the TV, never tired. Relevant statistics show that on May 6, 2005 alone, about 30% of the country had a total of 210 million television viewers watching the game at the same time. From a marketing point of view, the operation of “Super Girl ” has brought entertainment marketing, experiential marketing and civilian marketing to a blaze of fire. Its participation, diversity and personal touch are all there. In business negotiations, draft picks since it can bring super popular, but also