书籍装帧设计是书籍造型设计的总称,是书籍的整体设计,主要包括了纸张、封面材料、字体等的选择和设计。通过书籍装帧设计能够有效的反应出作者所创作的意图,该书籍的特色等方面,同时还需要考虑读者需求,以及符合大部分人的审美观念。以下主要针对书籍装帧设计品质和格调的影响因素进行了分析。 Book binding design is a general term for the book design, is the overall design of the book, including the choice of paper, cover materials, fonts and design. Through the book binding design can effectively reflect the author’s intention, the characteristics of the book, but also need to consider the needs of readers, and in line with most people’s aesthetic ideas. The following mainly for the book binding design quality and style of influencing factors were analyzed.