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随着新的科学技术的发展,产品造型设计方法有了进一步的发展。符号学是研究系统化符号的理论,目的是建立广泛可应用的规则。本文阐述了符号学的基本概念和符号学在产品设计中的应用,以笔具的演变发展为例,详细分析了符号学在产品设计中的规则等,从产品语构学、产品语意学和产品语用学三个方面探讨了笔具的发展史和其不同发展阶段的符号意义,最后提出了两个基于符号学理论的设计方法。
With the development of new science and technology, product modeling design has been further developed. Semiotics is a theory that studies systematic symbols in order to establish widely applicable rules. This article elaborates the basic concepts of semiotics and the application of semiotics in product design. Taking the evolution of writing instruments as an example, the author analyzes the rules of semiotics in product design in detail. From the aspects of product language structure, product semantics and Product pragmatics three aspects of the development history of pen and its different stages of development of the symbolic significance, and finally proposed two design methods based on semiotic theory.