在报业市场盛传“寒冬论”时,那些市场化的都市报已经面临衰退的迹象,广告量和利润额都在下降。在四川日报报业集团的关照下,笔者供职的四川农村日报坚守在为农的旗帜下,今年人均收入增加了百分之十几,利润还不低于去年,发行和广告创造了历史新高。四川农村日报在互联网时代之所以能过着“小康”的日子,应当得益于体制的优势、思路的正确、舞步的灵活。政府采购与市场零售相结合的发行体制,给予报纸的生存保障;以社会效益求经济效益的办报和经营思路,确保了 When the newspaper market was rumored to be “cold winter,” those marketed metropolitan newspapers were already facing signs of a recession, with both advertising and profits declining. Under the guidance of the Sichuan Daily Newspaper Group, Sichuan Rural Daily, which I work for, sticks to the banner of serving agriculture. Per capita income this year has increased by over 10% and profits have not fallen below last year. The issuance and advertisement have created a record high. The days when Sichuan Rural Daily had been able to lead a well-to-do society in the Internet era should benefit from the advantages of the system, the correct thinking and the flexible steps. Government procurement and retail market, a combination of the distribution system, to give the survival and protection of newspapers; social benefits for economic reporting and business ideas to ensure that