随着国内服装企业的品牌化发展,消费者购买服装的需求层次也日益提高,即不再仅仅重视产品本身的质量,更注重享受购物过程所带来的品牌文化氛围。这就对服装卖场的展示设计提出了更高要求。本文主要以人体工程学理论为依据,以提高销售业绩、提升品牌形象为目的,以人性化设计为着眼点,从人体尺度、人体生理、人体心理三个方面探讨了服装卖场展示设计的要素和应注意的细节。 With the brand development of domestic garment enterprises, the level of demand for clothing purchased by consumers is also growing day by day, that is, the quality of the product itself is no longer emphasized but the brand culture brought by the shopping process is more emphasized. This shows the clothing store design put forward higher requirements. This article mainly based on the theory of ergonomics, in order to improve sales performance, enhance brand image for the purpose of human design as the focus, from the human scale, human physiology, human psychology three aspects of clothing store display design elements and Should pay attention to the details.