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本报告试图探究人们在选购股票时的行为模式,旨在探讨普通投资者在不具备必要金融知识时所进行的选股行为与效益分析。主要包括两个部分,即问卷调查和实证分析。问卷调查部分的数据来自回收的有效问卷,本次问卷调查采取网上问卷发放和实地填写两种方式,共发放问卷95份,回收87份,有效问卷数80份。实证分析部分的数据来自RESSET(锐思)金融研究数据库,共选取四支股票从2010年1月至2015年3月的周数据,每支股票的样本量为270(包含个别缺失值),总样本量为270x4=1080.具体变量的选择原因将在实证分析的数据说明部分详述。
This report attempts to explore the behavior patterns of people when buying stocks and aims to explore the stock selection behavior and benefit analysis that ordinary investors do not have the necessary financial knowledge. Mainly includes two parts, namely the questionnaire survey and the empirical analysis. The data of the questionnaire part comes from the valid questionnaires collected. In this survey, 95 questionnaires were sent out, 87 questionnaires were returned, and 80 valid questionnaires were sent out. The data from the empirical analysis are from the RESSET financial research database. A total of four weekly data from January 2010 to March 2015 were selected. The sample size of each stock is 270 (including individual missing values), total The sample size is 270x4 = 1080. The reason for the choice of a specific variable will be detailed in the Data Description section of the empirical analysis.