当美国西南航空公司进入其25周年之际,它仍保持着效率型典范的形象,这对于其大多数竞争对手来说是难以理解的.由于调整了航线的长度,西南航空公司在各大航空公司中营运成本最低,并且是过去22年中唯一每年都赢利的定期航班航空公司.西南航空公司自1971年成立起,每年就产生12.07%的投资回收率.对于许多观察家来说,西南航空公司一直是竞争或赶超的对手.它在美国超过50%的最大城市对航线上所占市场份额居首位,而且在全部城市对航线上保持着三分之二的市场份额. When Southwest entered its 25th anniversary, it maintained its image as an efficient model that was hard for most of its competitors to understand.Due to the length of the route, Southwest Airlines in major airlines The company has the lowest operating costs and is the only regular airline of the past 22 years to make a profit on an annual basis. Southwest has an annual investment return of 12.07% since its establishment in 1971. For many observers, Southwest Airlines Has been a rival or surpassing rival.It ranks the first on the route market in more than 50% of the largest cities in the United States, and maintains a two-thirds market share on the route in all cities.