中国的广播电视已经进入了多频率频道时代。多频率频道时代,使得广播电视媒体的生存和发展环境发生了质的变化,广播电视传媒从节目竞争进入到了频率频道竞争和品牌化竞争的时代。创新和建立适应频率频道的品牌塑造、内容生产、产业开发、市场竞争的运营机制和管理体系,形成频率 China’s radio and television have entered the era of multi-frequency channels. Multi-frequency channel era, making the survival and development of radio and television media environment has undergone a qualitative change, radio and television media from program competition into the era of frequency channel competition and brand competition. Innovate and establish an operational mechanism and management system that adapts to the brand building of the frequency channel, content production, industrial development and market competition, and forms the frequency