零售量从2010年增长36%到2011年增长8%,2011年,中国冰箱市场有一个词多次被提及——增速大幅放缓。曾经带着20%的市场增长预期进入2011年的冰箱厂商,在经历了上半年的“冷淡”后对2011年的冰箱市场有了全新的认识。重新审视2011年中国冰箱零售市场,我们更愿意用“稳步增长”来形容它的表现。在“家电下乡”、“以旧换新”多种政策的刺激下,中国冰箱零售市场经历了两年的规模大扩 Retail sales increased 36% from 2010 to 8% in 2011. In 2011, one word of the Chinese refrigerator market was mentioned many times - the growth rate slowed sharply. Refrigerator manufacturers, who had entered the 2011 market with 20% market growth expectation, gained a new understanding of the refrigerator market in 2011 after experiencing “coldness” in the first half of the year. To re-examine China’s refrigerator retail market in 2011, we prefer to describe its performance with “steady growth.” In the “home appliances to the countryside ”, “trade-in ” a variety of policies to stimulate China’s retail market has experienced two years of refrigerator large-scale expansion