论文部分内容阅读
说传统广告已死,是因为传统意义上的消费者已经不存在。数字时代,广告公司如何保持自己在创意与洞察方面的竞争力?2013年群邑媒体集团宣布陈建豪上任新设职位首席数字官,值得注意的是数字营销官这一职位对于4A媒体公司来说是一个前所未有的职位。数字营销的兴起为广告公司的作业方式带来了前所未有的变化,面对这样的形势,老牌的4A公司也纷纷作出调整。Admaster作为一个第三方监测机构,在数字营销的大潮中应运而生,对此有着深刻的体会。无论是传统的广告投放,还是早期的数字广告投放,传统广告公司的运作模式是
That traditional advertising is dead is because the traditional sense of the consumer no longer exists. In the digital age, how did advertising agencies maintain their creative and insightful competitiveness? In 2013, the Group Media Group announced that Chen Jianhao took over as chief digital officer in its new position. It is noteworthy that the digital marketing officer position is 4A media company An unprecedented job. The rise of digital marketing has brought unprecedented changes to the way advertising companies operate. Faced with this situation, the established 4A companies have also made adjustments. Admaster as a third-party monitoring agency, came into being in the tide of digital marketing, which has a profound understanding. Whether traditional advertising, or early digital advertising, the traditional mode of operation of advertising companies