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出国参展使企业直接面对买家,是企业打开国际市场的一条捷径。目前我国每年在境外举办和参加各种展览会近千个,通过这些展览会,我国企业获取了信息,开阔了视野,扩大了成交。也为我国对外贸易大国地位的提升发挥了重要作用。然而,我国一些企业在出国参展的过程中也还存在着各种各样的问题,特别是组展单位也暴露出推广力度不够,竞争力不足的问题,因此,加强出展市场营销策略方面的研究就显得尤为重要。
Exhibiting abroad so that enterprises directly face the buyer, is a business to open a shortcut to the international market. At present, China annually holds nearly 1,000 exhibitions and overseas exhibitions. Through these exhibitions, Chinese enterprises have obtained information, broadened their horizons and expanded their transactions. But also played an important role in elevating the status of China’s foreign trade powerhouse. However, some enterprises in our country are still experiencing various problems during their overseas exhibitions. In particular, the exhibition organizers also exposed the problem of insufficient promotion and lack of competitiveness. Therefore, it is necessary to strengthen the research on marketing strategies It is particularly important.