数字电视是近年来国际和国内传媒业非常火爆的话题。对于中国的广大消费者来讲,对于中国传媒业来讲,数字电视既意味着巨大的挑战,同时也意味着广阔的机遇。这是中国传媒和娱乐行业实现跨跃式发展的契机,如果把握住这个时机,将推动中国传媒业发展到 Digital television is a very hot topic in international and domestic media in recent years. For the vast majority of consumers in China, for the Chinese media industry, digital television not only represents a huge challenge, but also means a great opportunity. This is an opportunity for China’s media and entertainment industries to achieve leaps and bounds. If we grasp this opportunity, we will promote the development of the media industry in China.