企业名称与商标的冲突主要有以下两种形式：1、使用或登记的企业名称中的字号部分与他人商标相同或近似；2、使用或申请注册的商标与他人企业名称中的字号相同或近似。企业名称与商标的冲突实质上是字号与商标的冲突。本文试图对字号与商标冲突的原因、性质和对策进行分析，并 The conflict between the enterprise name and the trademark mainly has the following two forms: 1. The part of the company name used or registered is the same as or similar to the trademark of another person; 2. The trademark used or applied for registration is the same as or similar to the one in the name of another enterprise . The conflict between the company name and the trademark is essentially the conflict between the font size and the trademark. This article tries to analyze the reason, nature and countermeasure of the conflict between the font size and trademark, and