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本文以旅游饭店顾客导向的定价模式为研究对象,首先指出了确定顾客导向定价模式的必要性,包括加强产品的定位,保障市场的吸引力,有利于和顾客展开互动;文章第二部分指出了影响顾客导向定价模式的主要因素,包括参考价格,价格的质量指示器作用,顾客的价格/价值概念;接下来重点论述旅游饭店开展顾客导向定价模式的意义,包括保障饭店和景区紧密结合,提高游客的参与度,推动旅游产业的合理化发展;文章的最后为构建旅游饭店顾客导向定价模式提出了几点应采取的原则和策略,希望可以为这一课题的研究提供一定有价值的研究意见。
This paper takes the customer-oriented pricing model of tourist hotel as the research object, first of all pointed out the necessity of determining the customer-oriented pricing model, including enhancing product positioning, ensuring market attractiveness and facilitating customer interaction. The second part of the article points out The main factors influencing the customer-oriented pricing model include the reference price, the quality indicator of the price and the concept of the customer’s price / value. The next chapter focuses on the significance of the customer-oriented pricing model of the tourist hotel, including ensuring the close integration between the hotel and the scenic spot, Tourist participation and promoting the rational development of tourism industry. At the end of the article, some principles and tactics should be put forward to build a customer-oriented pricing model for tourist hotel. We hope this research can provide some valuable research ideas for the research of this topic.