近10多年来,传统媒体与新兴媒体正经历着一种从互动到融合再到互补的关系。推动传统媒体和新兴媒体融合发展,是党中央着眼巩固宣传思想文化阵地、壮大主流思想舆论作出的重大战略部署。[1]但究竟选择何种路径融合,打造怎样的新型主流媒体业态,融合过程中应避免哪些理念和实践误区,这一切需要冷静思考、理性判断和改革创新。 For nearly 10 years, traditional media and emerging media are experiencing a relationship from interaction to integration to complementarity. Promoting the integration and development of traditional media and emerging media is a major strategic arrangement made by the Central Party Committee in consolidating and propagating the ideological and cultural front and expanding the mainstream media. [1] However, what path should be chosen and what kind of new mainstream media format should be created? Which concepts and practices should be avoided in the process of integration? All this requires calm thinking, rational judgment and reform and innovation.